As reported on 15 June 2008 by Timo Poropudas on the MobileMonday global web site:

www.mobilemonday.net/news/telia-surfport-user-remember-mobile-ads-better 

JumpTap - a mobile search and advertising solutions provider – announced results at the The New York Mobile Marketing Forum, from a new study commissioned from Research and Analysis of Media (RAM), on the effectiveness of mobile advertising.

The research conclusively revealed the increased effectiveness of mobile advertising with regards to brand recognition, recall and purchase rates.

The findings are especially valuable to advertisers looking for confirmation that mobile devices are becoming the dominant marketer-consumer touch point.