Mind The Gap, 23 June 2014

Closing the Expectation Gap when Working with Mobile App Developers.

Many of local start-up founders planning to launch a mobile business have had their frustrations while working with mobile app developers. How can this relationship be made smoother for both sides? We’ve invited a panel of experts (developers & founders) to discuss the importance of managing expectations when growing a successful mobile business.

Their case studies will reveal how managing expectations during development, marketing and operational growth can result in a happy customer-client relationship and underpin a successful mobile business model.

This event is sponsored by Propel, the Northern Ireland start-up accelerator, and is free to attend but places are limited, so register early.

Register Now 


Mon 23 June 2014, 17:30 – 20:00 


The Hub (Propel), 3-5 Commercial Court (1st floor), Cathedral Quarter

(between Hadskis & Duke of York), Belfast, BT1 2NB



  • The expectation gap lifecycle. Colm Hayden, Anaeko (dev)
  • Understanding Customer Requirements. Jerry Staple, Origin Partners (dev)
  • That’s not what I ordered. Simon Lloyd Lavery, GymOS (client)
  • Dispelling the myths of mobile app marketing. Norbert Sagnard, Sagnard Associates


Register Now 

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