The Mobile Advertising Alliance was recently launched at Mobile World Congress 2008 in Barcelona.

The collaboration of software vendors, each of whom has repeatedly delivered proven, leading-edge technology to mobile operators worldwide, has developed the enablement platform that Mobile Operators need to implement in order to monetise the Mobile Advertising ecosystem.

The Mobile Advertising Alliance is a collaborative venture between software vendors Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile, with system integration provided by Mobility Data Systems and common marketing provided by Sagnard Marketing Associates.

The initiative demonstrates how Belfast-based companies can compete in a global market through strategic collaboration

For more information, visit the Mobile Adevrtising Alliance website